You deserve it soooo.....!

Hi ya´ll near and far!

This is a completely Icelandic saying "near and far" hehe it´s just so well rhymed in Icelandic "nær og fjær" Well yeah Iceland and typical Icelandic sayings...of course. One of those so typical sayings that I see lately ALOT is...when a couple has just started dating and they both look so happy and jolly on the Facebook pictures (´cuz let´s face it nowadays Facebook is the daily most updated and free media between friends and acquaintances) which is of course completely expectable in the beginning of most relationships, then the comments I usually see are as „Awww you are both so cute and sweet! Ohh you deserve it so! (addressed to the girl usually). Also comments like „OMG you are so beautiful, you deserve it! I wish you all the best!!“. So this „oh you so deserve it thing“ has got me thinking...because I see it so often! I mean what does it mean „you deserve it“? And why do you deserve and who actually doesn´t deserve it? Or do you deserve it because it just finally happened that you met someone you like? Don´t we like all deserve it? Come on...or is this already a common saying „you deserve it“, just to say something. Is that the new way of saying kind of „Congratulations“? I´m wondering... I really don´t know what it means? Or it could also sound like pitying “you deserve it” as in: “oh finally you found someone…God, you´ve been looking forever! Finally! Poor you! You deserve it!” hahahahaha Geez I´d really like to hear your opinions on that!